Michelle Kim

• Analyzed Instagram account to consult new series of content to target the right segment and increase brand awareness • Orchestrated content timelines, video production, graphic design, and copywriting efforts to foster community growth • Increased ROI by 40% by providing data-driven insights that tested content strategies and optimized mix of channels • Increased community engagement rate by 109% by directing videos and flyers used for seminar and event promotion

• Proactively reached out to BWW and Arby's marketing team to understand and leverage their social media strategy • Participated in firm's rotational program and familiarized with internal departments like marketing and promotion • Involved in BR & JJ Sonic & BWW's culinary event, restaurant innovation center tour, and Meet the Leader event • Expedited communication between internal departments and assisted creating TOCs through Wisp and CoStar

• Published weekly campaign posts on Mailchimp and Instagram with average of 2,500+ impressions per post • Designed a publication Issue 3 of Promenade and posted on Instagram, collaborating with local writers and dancers • Documented two community events and created Instagram reels that reached 3,000+ impressions for promotion • Assisted biweekly executive meetings by reporting demographic data, membership status, and action items

• Oversaw 1,042 data for AI Chatbot that summarized Kim Mi-Kyung’s essay Kim Mi-Kyung’s Reboot • Enhanced style prediction accuracy from 63% to 96% by classifying data for Fashion Classifying AI Program • Assisted informational film shooting for Shinhan Bank’s AI Kiosk for 23 hours by organizing and counting 5,198 lines • Achieved completing three AI Kiosk and Chatbot projects and initiated two B2B relationships